Fred & Ella -- Businesses Part 3 (1915 - 1919)

This is my third post in a series on Fred and Ella's employment following the return from Fred's mission in Germany and Switzerland. We looked at Fred's work in real estate and land location, the leasing of commercial property, Fred's run for Power County assessor, and the beginnings of the first and second hand goods store in the end of 1914. This store was run out of the property they owned off of Railroad Avenue. I've successfully determined where this property would have been located in old American Falls (prior to the relocation of the town with the flooding of the land by the dam), which I'll cover in my next post. From 1915 to 1919 when Fred dies, the Kohlhepp's primary enterprise was in collecting from the property they owned (which included a rooming house), and the sales made from their store.

1915.

This year marked many different ads appearing, showing the ups and downs of the clothing and goods business. An ad on April 15 stated, "We have bought at bankrupt sale a stock of Clothing, Millinery and Household goods, which we can offer at from one-half to one-third regular price." What follows is a list of price ranges for goods including suits, dresses, waists, hats, mop sticks, china plates, and clothes pins. They also sold stoves and furniture. Here the business is called F. J. Kohlhepp & Co., suggesting Fred's participation in the business.

General ads for the store appear in the March 11, April 1, April 15, April 22, April 29, May 6, May 13, May 20, May 27, June 3, June 24, July 1, July 8, July 15, July 22, July 29, August 5, August 12, August 19, August 26, September 2, September 9, September 16, September 23, October 7, October 14, October 21, October 28, November 11, November 25, December 9, and December 16.

In June came an ad for a 4th of July promotion, where men and boys could get a new hat, suit, and shoes all for $10. They also noted prices for women's and children's shoes. Another business decision is also called out here; they have a big supply of second hand goods as they "bought out the Updike business."

The Updike business would have been a reference to C. R. Updike's second hand store, which focused on second hand furniture and ran out of a building next door to the courthouse. Ads ran earlier in the year (from April to May 1915) where Updike solicited second hand furniture. He and E. M. Wagner had come in from Pocatello to sell furniture, and apparently did not have a good go at it.

But the Kohlhepp business also struggled in American Falls. In September they posted notice of a closing out sale where "all our new goods will be sold or given away during the Fair week." Price ranges for clothes are given, including "Ladies' clothes at your own price. Never such bargains before at American Falls. Call and get a share of the spoils."

1916.

The closing out sale would make one think this was the end of the Kohlhepp business, but it persisted through the following years. A notice appeared in March 1916 that, "Mrs. F. J. Kohlhepp [Ella] announces that for the first ten days of March she will sell more second hand goods for a less amount of money than can be had anywhere in the state. If in need of anything in the second hand line, don't forget to look up the Kohlhepp second hand store." Ads for the store appear in the January 6, January 13, February 10, February 17, February 24, March 16, and March 23 issues of the AFP.

An ad noting "Bargains" appeared in June and throughout July. It listed prices for a gasoline engine, a garden cultivator, an incubator and brooder, and prices for clothes. A new service offering is stated, "furnished rooms for housekeeping and batching from $5.00 to $10 per month."

1917.

It doesn't appear that Fred and Ella wanted to stay in business with the new and second hand store. An ad appeared in August 1917's Classified Ads "FOR SALE--or trade, a good business. Inquire at F. J. Kohlhepp's New and Second-hand store, half block south of depot."

1918.

Misfortune hit the Kohlhepp's in 1918, and this time it was fire to their real estate. In April, a notice appeared that "Iowa Rooming House Burned Last night. The Iowa Rooming House, conducted by Mrs. O. C. Hall, was destroyed by fire last night with all its contents. It was a two story frame building in the center of the block south of the depot, and has been operated as a rooming house for the past ten years. During the early days of the development of American Falls it was conducted by Mrs. M. A. Alvard, and was a popular place. It has always been well conducted and enjoyed a liberal patronage. The property has changed hands several times within the past few years, and is said to be owned by F. J. Kohlhepp. The loss is complete. The amount of insurance could not be learned." If not insured, this would have been a devastating financial loss for Fred. The Iowa rooming house had parlors in which couples were married.

Fire posed another issue later that same year, when the Virginia Rooming House was also destroyed by fire. This property was owned by James Hearne instead of Fred, but the fire at this rooming house caused a challenge for Fred's property as well. A newspaper article in September stated, "The firemen were slow in arriving, due to the earliness of the hour and the fact that they had to be called from their homes by phone, and by the time of their arrival the only thing that could be done was to save adjoining property. Fortunately there was no wind at the time. This enabled the fireman to save the Kohlhepp building, which stood about two feet away from the burning structure. A few months ago the Iowa rooming house, on the other side of the Kohlhepp building, was taken by fire."

The fire of the Virginia rooming house was nerve wracking, but the Kohlhepps received help. In the paper it noted, "Mrs. Ella Kohlhepp is very appreciative of the efforts of friends who carried her stock of goods to places of safety during the fire which destroyed the Virginia rooming house early Sunday morning. This is the third time her pace has been in danger of destruction from fire, the first time when the Cottage hotel burned; the second, when the Iowa rooming house was destroyed a few months ago, and again Sunday morning. The call was very close the last time, a space of only two feet separating the buildings, and it seemed certain that both would burn. The danger was not so great when the Iowa house was destroyed, as a vacant lot intervened, but both fires were very hot while they lasted."

Following the Virginia Rooming house fire, Ella posted another sales ad, as some of their goods were damaged. "Just before the Virginia rooming house burned Mrs. Kohlhepp bought out a stock of clothing of the best material made. Owing to the fire much was slightly damaged and will be sold at 1/3 regular price. Ladies all wool coas and suits from $5.00 up. We also have a good line of Stoves, Ranges, etc in our 2nd hand department and will grealty appreciate your trade."

The Kohlhepp's were not successful in selling the business as they continued to post ads in the paper to stimulate business. One such in September was for a sale, which stated, "a big line of new goods will be on sale at Kohlhepp's New and Second Hand Store." Price ranges are given for wool coats, dresses, and shoes. The business is noted simply as "south side." This time Ella's involvement in the business is called out distinctly -- "Mrs. Ella Kohlhepp, Prop." Ella seems to have been the focus and primary person running the business, at least by this time. We know Fred suffered much in his last couple years of life, and may not have been involved for health reasons, at least not as the main business contact.

1919.

Despite setbacks from the fires, the Kohlhepp business continued. An ad for a sale in the paper on June 20 noted, "We bought Bradshaw's Summer Hats and have a few left at bargain prices, best quality. Also leadies' white waists from 50c up. Our second hand department has been lately replenished and we are prepared to buy and sell everything."

Bradshaw's was a new clothing business in American Falls, which advertised frequently large sales.

This was the last ad in the paper for the Kohlhepp's store. Fred passed away only months later. Ella got in her accident. Given Minerva Wade Hickman had passed away earlier in the year and Annalee's baby too, it was a year of loss for Ella and the Kohlhepp's.