Fred and Ella -- Businesses Part 1 (1909 - 1911)

After Fred returned from his mission in Germany and Switzerland, he returned to earning a living. Besides ranching and farming, he and Ella ran different businesses in American Falls. In the spirit of entrepreneurship, Fred first tried his hand at land locating and real estate, trying to sell lands and help newcomers get on homesteads. Fred purchased buildings near the American Falls train depot, and while using some of the real estate for his own office, also leased out space to other businesses.

Fred's success there must have been marginal, as he and Ella migrated to Arizona in 1911, and then returned a few years later. After settling back in, Fred ran for assessor in the municipal government of the relatively new Power County in 1914. Fred was not elected. Ella and Fred then operated a new and second hand clothing and goods store. Advertisements and notices for these businesses were scattered throughout the American Falls Press, which I'll chronicle the development of in a short series of articles, with snapshots from the newspaper. This first post will cover through 1911, when the Kohlhepp's moved to Lehi (now Mesa), Arizona.

1909.

A professional looking ad first started appearing on March 27th. It stated simply in a box, "Anyone wishing to buy, lease, sell or locate land, apply to F. J. Kohlhepp, American Falls, Idaho."

This ad reappeared in many later issues: April (10, 17, 24), May (1, 15, 22, 29) June (5, 12, 19, 26), July (10, 24), August (21, 28), September (4, 11, 18, 25), November (27), October (2, 9, 16, 23, 30), November (6, 13, 20), December (4, 11, 18, 25).

The first example of space being leased from the Kohlhepp's city property in American Falls appears in the Spring of this year. On May 1, 1909, a notice in the paper stated that an "A. Kaiser, of Denver, has opened a photo studio in the Kohlhepp building, Railroad avenue. Up-to-date work and all the latest in high grade portraits. Ready for sittings April 25."

The following month, on June 12, 1909, Fred's real estate endeavors were noted. The AFP stated, "Mr. Kohlhepp has just located another man on a beautiful spring six miles from town. He located about twelve on water and has a few more places which can get water." Fred was helping folks locate homesteads where they could get water to irrigate their land and get water for livestock. This was not the first time, as it noted he'd located twelve individuals on water already, which would have been prior.

Fred advertised his capacities and property to rent in July, posted an ad that stated, "If you wish to buy, sell, lease or locate, call on F. J. Kohlhepp. Business house and rooms for rent. Improved ranches from $15 to $35 per acre." Fred wasn't just helping general new property for a homestead to be located, but also selling already improved land.

A more detailed advertisement that stressed Fred's experience appeared on September 18, 1909. Here Fred noted, "$25 per acre buys an improved ranch with independent water right, from F. J. Kohlhepp, the land locator. Have lived twenty-two years here and can show you the best homesteads and relinquishments; also city lots for sale. Office on Railroad avenue; residence, brick house north of bridge." We see the reference to his 22 years in the area (this would put him at being in the area since 1887, or 1885, if removing his years in Germany).

1910.

Fred's general real estate ad repeated in January (1, 15, 22, 29), February (5, 12, 19, 26), and March (5).

A development of Fred's business was posted in March, stating how "[F]. J. Kohlhepp has established a real estate office in the building north of the First National bank. Mr. Kohlhepp has lived here for upwards of 25 years and is thoroughly familiar with the country." Notice the jump in 3 years of being in the area within less than 3 months (perhaps this time inclusive of his time in Germany). Fred's office is located relatively to being just north of the First National bank. There's some practical benefit to being so located -- one can go next door to get the loan to then purchase the land.

A couple weeks later an ad stated, "It costs nothing to list your property with F. J. Kohlhepp and may bring you a speedy buyer, as he has letters from all parts of the country and expects many buyers soon, so DON'T DELAY." Fred was allowing people to give free listings to help speed up his business. His language expressed the availability of buyers, which folks not making listings were missing out on.

Later in March, the ad evolved twice. First on, March 12, it called out "THE EARTH IS BEING DIVIDED. Don't come too late for your share. FREE HOMESTEADS, Improved Dry and Irrigated Land, City Property. F. J. Kohlhepp. Twenty-three years here and can show you the best."

The following week the ad became slightly modified: "Free Homesteads. The Earth is being Divided. Don't Come Too Late for Your Share. Kohlhepp & Co. Land Locator and Real Estate Agent. 23 years here. First dry land farmer in this location. Office, Corner West of U.S. Land Office. Residence, brick house north of bridge. American Falls, Idaho." This time Fred advertised his company, not just himself, noted his being first dry farmer in the area to further underscore his credibility in helping newcomers locate a homestead. It also further located his office as relative to the U. S. Land Office. This same ad appeared in the April (2, 9, 16) issues.

Later that year in December (starting December 10), notices appear of other businesses leasing space in his property. One notice read, "For Health and Beauty: Massage and Hairdressing Parlors, in the Kohlhepp block, Railroad avenue. Switches, Puffs and Curls made to order. Wrinkles rmeoved. Massage treatment for all ailments. Sea salt and medicated baths at your home, by appointment."

1911.

At the start of the year on January 21, 1911, there was a notice for the "Hammock Cleaning and Pressing Co. Kohlhepp Bldg. Railroad Avenue. All Work Guaranteed." This gives us a sense of some of the businesses that leased space from Fred.